Ecommerce Search Engine Optimization and a Home Business


E-commerce sustainability depends on reliable product sourcing. Home business, if you are truly planning for success, must take into account product supply. However, it is not the only factor, and in this article I want to discuss another key component of online e-commerce site success. thehealthyadaptation

Leveraging SEO

One key factor that will contribute to the success of your e-commerce, home business site is traffic. Product sourcing alone is not enough. Although there are numerous ways to develop traffic flow, if you cannot get potential, qualified customers to your site, you will not make money. In other words you need targeted traffic. Possibly the most economical traffic development tool at your disposal is the search engines–Google, Yahoo!, and Bing, to name the big three. I’m not suggesting that the search engines be your only strategy, readmakedo but with a little effort, the search engines can be harnessed to work very well in your favor.

Assuming that you have your supply sources and your website ready for public display, it is now time to factor search engine optimization (SEO) lavelart into your marketing plan. There really is no one-size-fits-all SEO template, and there can be numerous aspects to consider when designing an overall approach. However, there are some basic strategies and principles common to all SEO approaches. These include what experts call on-page and off-page optimization.

Two key on-page factors you must know how to use are keywords and site content. Keywords include the specific words and phrases people use to find your site. Since you are selling a specific products (or products), it is important that your site pages include the phrases that people type into the search engines when looking for your product line. You can position your keywords in a number of ways, such through the use of the title, keyword, and description meta tags for your site and individual pages. The effectiveness of meta tags is a subject of much discussion, but webmasters generally use the basic tags used above because they help the search engines understand your site and how to position it in the listings.

The principle means of positioning your keywords and phrases is accomplished through your site’s content. This would include all the words, phrases, and text used to inform visitors and potential customers about your products, business, news, and anything else that could be of interest to your targeted customer population. In other words, the content comprises the articles, product descriptions, advertising, blog posts, RSS feeds and anything else you publish on your site. This allows you to show-case specific keywords so that they catch both the attention of the search engines and human visitors. The art of “show casing” specific words and phrases is the practice of crafting content so that it both addresses the needs of your targeted audience and also acts as search engine bait through skilled use of the language and choice of words.

The key off-page optimization factor consists of getting links back to your site and its pages. By now you see that the quality and kind of content on your site will make worth while all of your hard work finding reliable product sourcing. For home business, this is an essential–however, Hardrockhealth we also need to go off-page for promotion. One very effective technique I’ll touch on concerns social networking and social bookmarking. Used properly, they can bring valuable attention and traffic to your site.

Many online marketers now establish a business presence on sites such as LinkedIn, Facebook, Google+, Pinterest, Instagram, and Twitter. These allow easy, network access to thousands of potential customers and a potential source of back links to your sites. You do have to spend the time to build a presence that people can trust. To some degree you accomplish this by the quality of content you publish. People will know you by your words. If they like what they find, they will follow you to your principle site.

Social bookmarking sites allow you and others to make bookmarks back to your site’s pages, articles, and social networking content and anything else you want to create a link back to. These in turn allow the search engines and human visitors easy access to your site and networking pages. Another source of back links is the use of Squidoo, HubPages and other free hosting, such as Tumblr, Plaxo, getaguard WordPress.com, and Blogger.com to build sites and blogs that point to your main e-commerce venture. You can then, in turn, use social bookmarking to also bring attention to these Web properties.

 


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