A Vast World Of Affiliate Publishers Serving Affiliate Marketing Companies

There are many different kinds of marketers that organizations will engage while managing in the affiliate channel. sokosbeauty The goal for any affiliate manager is to develop a diverse base of marketers who produce visitors through a variety of methods. Over the years affiliates have evolved and now implement almost every promotion technique known to man, including banner advertising, social networking, PPC and blogs, among many others. Recruiting through the following verticals will lessen your dependency on any one form of promotion and develop a strong affiliate channel for your business.

Online Comparison Affiliates

These affiliates implement data feeds to provide various products to website visitors depending on parameters entered into a search. PriceGrabber.com is an example of a comparison engine affiliate. If a user goes to PriceGrabber.com and searches for “blue shoes” they will see a display of shoes, with photos and costs, from various retailers. The user then clicks on the shoes and is redirected to the retailer’s web page where they buy the shoes. Online comparison affiliates are recruited very heavily by affiliate program managers due to their high conversion rates. As a merchant you will need to make a data feed in your affiliate network which the online comparison affiliates will use to populate your products into their comparison engine.

Coupon Affiliates

Coupon websites attract visitors by providing them with special offers for both goods and services. A coupon could be free, percentage off an order or an amount of money off a particular item. Anything that can be presented as a coupon can be used and promoted by a coupon website. sokopm An example of a coupon website would be RetailMeNot.com. To have your details listed on a coupon website you will need to establish a coupon or discount element to your affiliate marketing strategy. Once you have come up with a coupon you just make a link and the coupon websites will automatically pick it up through their API that connects them to each of the affiliate networks.

Reward Affiliates

Reward affiliates offer clients cash back or some form of virtual currency for buying through a link on their web page. ShopAtHome.com is an example of a reward website. The commission you are paying these affiliates is what makes it possible for them to offer an incentive to their visitors. To illustrate, if you offer affiliates 10% of each referred client who buys then an incentive would take a portion of that payout and pass it along to the visitor. sokobobbleheads A win-win-win for the client, publisher and you as the merchant.

Paid Search Affiliates

Much like the PPC you might have implemented for your own website, PPC affiliates do the same for the programs they promote. They will develop a list of targeted keywords, bid for them and then direct the clicks to your affiliate offer. These affiliates add a lot to your affiliate program and act as an extension of your own PPC campaign. A point of caution is not to allow affiliates to bid on your product name or trademarks. These keywords are used by search engine users who are familiar with your product and already searching to find you, therefore paying a commission to someone for sending this client is not in your best interest.

Social Networking Affiliates

There are multiple kinds of social networking affiliates who implement a variety of advertising models. One technique used is to make their own social networking presence and then offer their followers with item or merchant information, offers, reviews, etc. They then, of course, offer a link to your offer. Other social networking affiliates have developed software platforms that allow your clients to discuss buys they’ve just made to their buddies. For example, if a client buys an item they may reach a page during the purchase process that allows them to discuss their buy with their buddies on Facebook. Their buddies can then look through the items using a link that has been embedded. Working with these kinds of methods requires a bit of upfront technical development.

Blog Affiliates

Blog affiliates are just as they sound, they are affiliates who have created a blog which people follow. Many blog authors are niche and may only talk about a specific topic such as dogs, recipes, gardening, etc. These blog affiliates rank extremely well with search engines as their content is very relevant to a particular subject. Once your affiliate management team gains placement on a web page related to your products or services you can be assured that the visitors will be very targeted. latestbusinesses Other blog owners offer reviews for various items. To have your product or service detailed on these sites your organization will need to provide them with a sample of your offer to be reviewed. Bloggers have some of the best web page visitors and consistently produce high numbers of new clients due to the targeted nature of their website.

There are many other kinds of affiliates out there. These are just a few illustrations of them. One of the top priorities for affiliate marketing companies is to target the best affiliates to recruit for your offer and goals for the program. Each method provides different types of visitors and if managed correctly will infuse your promotion initiatives across all marketing channels.

Joel Wood
Founder & CEO
Affiliate Marketing Consultant
Versa Marketing Inc. | VMI


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