Three Proven Inexpensive Ways to Get Clients Buying From You

Gone are the good old days of “No Money Down” by Robert Allen. His idea of leveraging a growing asset, your home or your tenant’s home, was sound.

Buy a home for no money down — creative financing — and because of the leverage of using other people’s money and the accepted fact that real estate values can only rise, investors and homeowners ran to the banks.

And for the most part, it worked.

Until five years ago.

The marketplace had to correct itself because of skyrocketing appreciation. I lived in Naples, Florida, where some of the craziest appreciation took place. Not 5% a year. No, 5% a month!

If you were a victim of this correction, my heart goes out to you. Millions have lost decades of equity because of this marketplace correction.

Some people tried successfully for awhile to do the same with stocks and bonds. They purchased on margins, borrowed money, and reasoned that the marketplace will continue to rise.

After a few years of retirement, instead of calling their brokers, please they started entertaining the prospects of Wal-Mart employment.

Both of these investments had terrific upside if it all worked out. But as with most investments, we can’t ignore the downside.

Unless there is no downside! And if you own your own business, you can leverage returns of 50%, 100% and in some cases 2500% with very little, if any, downside at all.

How is this possible you say?

Let’s frame it out.
One, there’s only three ways to generate more revenue in business no matter how big or small the business is.

1. Get more customers;
2. Increase the size of the purchase;
3. Condition customers to buy more frequently.

Within those three areas, there are countless ways to increase revenues but let’s start off with just one. Let’s say that a company is using one method, advertising for example, to get new customers in the door. It’s getting a respectable return,. The company is happy. The salespeople are happy. The customer is happy.

Could the headlines pull more customers in?

Could the offer be more compelling?

Most companies, over 95%, rarely test these two simple changes.

Here’s an example:

Legendary marketer, Jay Abraham, changed the headlines of a precious metals broker from, “Bank finances 66% of Gold Purchases.” The ad pulled well. Like I said earlier, everyone was happy, the bank, the brokerage, the salespeople…and the people who purchased the goal. Jay tested a few other ad headlines but one in particular pulled extremely well. So well, in fact, that sales went from $50K a month to $250,000 a month.

He asked the age old question that companies neglect to do regularly. He put himself in the buyer’s shoes and asked, “What’s in it for me?” The new headline read: “Give us $70 an Ounce and Buy All the Gold You Want!” (Not the exact wording but I hope you get my gist.)

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